Die Bundestagswahl 2021 auf Twitter


Social media have become increasingly important during election campaigns, especially under corona conditions. Combined with the inner-party struggles, the fragmentation of the party system and personalized campaigns including a strong focus on chancellor candidates, the individualized medium of Twitter promotes the personalization of political competition. For an analysis of the Bundestag elections, the question arises as to whether it is also possible to draw conclusions about the individual political positions of Bundestag candidates using Twitter data. Based on the politial communication of top politicians, the central dimensions of the political space become visible on Twitter, in particular the realignment of the traditional left-right dimension.

easy social sciences